To create an animation that tells the story of Hyundai’s innovation, investment and manufacturing presence within the EU. The film will be shown on large screens at the Frankfurt Motor Show and must be created within Hyundai’s strict brand guidelines.
We designed an animation style that worked within brand guidelines and looked great on the big screen, while being clear and easy. The films communicated facts and figures in a dynamic and attention grabbing way.
An animation that sits well with all Hyundai’s existing assets, taking viewers on a journey across its European manufacturing facilities. The films proved really successful and were subsequently translated into many other languages (by us).