Osteosarcoma

Takeda Pharmaceuticals is one of the world’s leading oncology companies, developing and delivering treatments for some of the most complex and challenging cancers. Communicating the clinical evidence behind their therapeutics to medical audiences across multiple international markets requires a sophisticated approach, technically precise, medically credible, and visually consistent across every territory. Its the kind of experience our healthcare video production London team has built over twenty years.

Takeda came to Nutmeg to produce a series of films introducing their osteosarcoma therapeutics to a wider international medical market. The films would feature anonymous patient case studies presented by oncology clinicians from around the world, filmed across multiple international locations and designed to be deployed across the Americas, Asia and Europe.

The challenge was significant: multiple filming locations across different countries, different clinicians, different languages but a single campaign that needed to feel entirely consistent regardless of where it was shot or who was watching.

The key creative decision was to shoot everything on a black background. This gave us a consistent visual foundation that could be replicated in any studio anywhere in the world. From a facility in Oxford to a venue in Orlando, without the look of the film being affected by local production conditions or studio variations.

We developed an interactive graphics palette built precisely to Takeda’s brand guidelines, designed to reinforce the clinicians’ key messages visually and give each film the campaign coherence that a global pharmaceutical series demands. The graphics system meant that however many clinicians we filmed, in however many locations, every film felt like part of the same authoritative series.

The project took our teams across three continents, filming clinicians delivering their case studies to the medical community in clinical detail, with the precision and sensitivity that oncology subject matter requires.

The film series became a key part of Takeda’s international collateral across the Americas, Asia and Europe, giving their oncology team a consistent, credible and visually authoritative campaign tool for deployment across multiple markets simultaneously.

The project is ongoing as participating clinicians continue to be filmed at locations around the world, with new case studies added to the series as the clinical evidence base grows.

See our other pharmaceutical video production work, including our compliance animation series for AstraZeneca.

If you’re commissioning pharmaceutical or clinical film content for international medical audiences, get in touch to talk through your brief.