Superbowl
Recipe Ideas

Frank’s RedHot and French’s Mustard are two of McCormick & Company’s biggest condiment brands – Frank’s the leading hot sauce in the US, French’s the world’s best-selling mustard — both part of McCormick’s portfolio since 2017.

McCormick wanted to get both brands trending on social media around the Super Bowl, with recipe content for Facebook, Twitter and Instagram bringing Frank’s and French’s to a wider audience during one of the biggest broadcast moments of the year.

Over two days in a single kitchen location, we created a shared run of vibrant, top-down recipe videos spanning both brands at once — dishes like buffalo chicken waffles and classic cheeseburgers, easy enough for anyone to recreate at home, timed to build awareness for both brands together during the Super Bowl’s primetime broadcast.