The London Cycling Campaign engaged with Nutmeg as an animation agency and wanted a set of short films to help promote their campaign in the run up to the London Mayoral Election. The films needed to direct people to the LCC online email to target action.
We created a look and feel and transitions based on the circle of a bicycle wheel to make a series of dynamic animated films highlighting various campaign issues the LCC were targeting. Each of the films was created in a variety of social media formats. The campaign films appeared across social media in the weeks before the election.