I can… Promo Film

Mary Kay is a global direct-selling cosmetics company, built around a network of independent sales consultants rather than a traditional retail model.

Mary Kay wanted a promotional film for their “I Can” campaign, recruiting new sales staff using real “top sellers” from their existing salesforce, the people best placed to show what the job actually looks like, not actors reading a script.

We met with a handful of Mary Kay’s top sellers and their families, all genuinely happy to share their experience of working with the brand — particularly the freedom it gave them to fit work around other commitments, like family life. Rather than scripting product pitches, we filmed natural, genuine interviews and spent time capturing footage of their everyday lives at home alongside the conversations, with locations scouted for bright, inspiring backdrops. A Zeiss prime lens and prisms helped us achieve a sunny look despite shooting over two grey days in January.

The finished films combined longer pieces explaining how to grow a customer base with shorter social cuts promoting the job opportunities themselves.