To create a fun and informative film to teach primary school children where milk comes from and why it is great to drink. The film needed to be 16 minutes long and shown as part of a structured lesson plan. The problem? It needed to be ready only 3 weeks after our first meeting pitch meeting with the client!
Nutmeg wrote, produced and directed the whole project from beginning to end. A perfect project for our whole team we wrote a script aimed at the target audience of 5-7 years olds; drew up and brought to life animated characters and backgrounds; designed and made a superhero milkman costume; filmed on a dairy farm and in a green screen studio; composed a song and dance all about milk and created buckets and buckets of non-muddy mud!
The film has been a great success, has been endorsed by the Children’s Food Trust, is being shown in schools all over the country and Cool Milk have seen a significant increase in their milk sales.