Educational Film

Cool Milk is the UK’s leading school milk supplier, working hand in hand with schools, nurseries and local authorities to make sure children have easy access to fresh, nutritious milk, and they’re just as committed to the educational side, offering free resources to schools alongside the milk itself.

Cool Milk wanted a fun, engaging way to teach children about where milk comes from and why it’s good for them, built around their very own superhero, Milk Man, bringing a real personality to the brand while ticking off a specific list of educational touchpoints, since the film would be played in schools right across the country.

We cast a brilliant real-life Milk Man, who threw himself into the role completely, at one point even writing the Milk Man song on the fly, right there in the studio. To bring the educational side to life properly, we split the shoot in two: a visit to a real working farm to show the actual process of how milk gets from cow to classroom, alongside a full studio shoot back at our Green Screen Studio, where our designers and animators built a colourful, exciting world for Milk Man to inhabit. Sonja, our brilliant costume designer (who’s normally found working at London’s Royal Opera House!), created his bespoke costume, while our props team got busy making buckets of mud and glasses of milk for the story.

Because the whole film was going to be watched by six-year-olds in classrooms across the country, we kept real kids closely involved throughout to make sure everything landed properly, testing every joke to be sure it actually made them laugh, not just us. Our director works regularly across BBC and other children’s content, and that experience showed in exactly how the tone, pace and humour were pitched for the audience. The whole thing also had to come in at exactly 20 minutes, fitting neatly into a school lesson slot.

That spontaneous Milk Man song ended up becoming a genuine moment of its own, kids would sing along to it in the lesson, turning a throwaway studio moment into one of the most memorable parts of the whole film.