The Brief
We work regularly with the NHS as their animation agency, and they asked us to create a series of short animations to explain the testing, screening and medical procedures available on the NHS throughout a persons lifetime. We developed the brand look and feel. This animation focuses on the screening offered to all women during early stages of pregnancy.
The Film
The informative animation introduces us to our family (who will feature in other films in the series). We use a clear and simple narrative, to explain each available test and what they are for. The animations all help people to ask questions of healthcare providers and show them where to find more information
Each animation is available in many different languages. Focus groups were used to ensure that both the visuals, voiceover, and storytelling style were accessible and relevant to all.