CCU Fundraising Film

London’s Kings College Hospital was fundraising to create a garden for its new 90-bed Critical Care Unit, with a target of £10 million. We were tasked with creating a film that would encourage donations to the hospital, allowing the trust to enhance its care for long-time CCU patients via a garden equipped with oxygen, power supply and portable equipment. The hospital’s world-leading research has found that taking CCU patients outside during their recuperation has a positive outcome on physical and mental recovery.

Our film tells the story of a patient, author Tom Lee, who had arrived at the unit in a coma. Tom talks to camera, explaining the confusion he felt during his recovery; our film reflects this and demonstrates how Tom’s journey back to health could have been improved by access to a critical care garden (research has shown that patients in CCU can suffer symptoms of PTSD in often enclosed, noisy and sun starved hospital units.)

We filmed Tom in a studio, in front of a 30-ft screen playing a bespoke sequence in sync with his story. We lit him using DMX controlled ARRI lite-panels to vary the colour on his face as he recounts the different feelings and emotions he experienced during his recovery.

The film was released online and shown to corporate sponsors, helping the hospital to reach its full fundraising goal in under a year.