The Daylight
Project

Velux is one of the world’s leading manufacturers of roof windows and skylights – a global brand whose products are built on a single, powerful idea: that natural light transforms the spaces we live and work in. Operating across more than 40 countries, Velux combines Scandinavian design heritage with a genuine commitment to research into how daylight affects human wellbeing, creativity and health.

The Daylight Project was Velux’s platform for exploring that idea in depth. A content series designed to sit at the heart of the company’s wider marketing strategy and build genuine authority around the science, art and culture of natural light.

Velux commissioned Nutmeg to create a series of films about natural light and its role in four distinct areas of human experience: art, health, science and architecture. The films would feature a selection of interesting people, experts, practitioners and thinkers, discussing how natural light shapes their everyday working lives and the work they produce.

The brief required a tone that was contemplative rather than promotional, films that built Velux’s authority and brand values through genuine insight and storytelling, rather than through product demonstration or corporate messaging.

Each film needed to stand alone as a piece of content while contributing to the coherence and identity of the series as a whole.

We filmed across multiple locations in the UK, choosing environments that were visually striking and thematically resonant with each film’s subject including the British Museum in London, where the interplay of natural light and the built environment gave us one of the series’ most compelling visual settings.

Contributors were selected for each of the four themes with architect and presenter Piers Taylor among those whose insight and on-screen presence brought real depth and credibility to the series. Across all four films, the contributors shared perspectives that were personal, specific and genuinely illuminating, exactly the tone the brief required.

The production used a range of filming techniques to capture light in ways that felt purposeful and beautiful making the subject of the films visible in the way they were shot as much as in what was said. The result was a series with a distinctive visual language that reflected Velux’s own identity.

A four-part documentary brand series for Velux that gave the company a substantial, high-quality content asset, integrated into their wider marketing strategy through website and socials, and representing one of the more ambitious pieces of brand documentary filmmaking in Nutmeg’s corporate portfolio.

The Daylight Project demonstrates the particular value of documentary-style brand content: by letting contributors and locations carry the storytelling, the series builds genuine authority for Velux without ever feeling like an advertisement. That’s a harder thing to achieve than it looks, and it’s the kind of production that attracts commissioners who want something different from a conventional corporate film.