Cruelty Free International
Cruelty Free International

The Brief

We were asked to create an engaging and colourful animated campaign film that didn’t rely on voiceover to tell the story. The film encourages United States citizens to contact their representatives in Congress to support the Humane and Existing Alternatives in Research and Testing Sciences (HEARTS) Act. 

The Film

We worked with the organisation’s brand style and campaign collateral to make their story move and bring it to animated life. We used a combination of text and images to highlight key facts to the viewer weaving in the consistent theme of a heart beat.


Cruelty Free International 

Harry Chambers

Illustration & Animation
Ropu Chen

Design & Production
Nutmeg Productions

Sound Effects
James Lee Warner