Centrepoint required a TV Advert production company to produce a DRTV Advert alongside a fully integrated campaign supporting their fundraising efforts at various key points throughout the year including Winter and Christmas. They required a company that could do everything from creative vision to delivery to TV channels.
We’ve worked with Centrepoint over the last 2 years to create DRTV’s that really capture the attention of people and lead to them donating to various campaigns.
We work from a real case study to create a narrative that shows the true horrors of life on the streets and the impact that Centrepoint’s vital work has on young people.
It is essential that we have a deep understanding of the target audience for a fundraising campaign and we spent time making sure that what resonates with that audience is what they see on screen.
From casting and workshopping actors, writing and recording the script through to location sourcing and filming, editing, animating graphics and creating bespoke sound tracks and music we have created DRTV’s for different campaigns Centrepoint run throughout the year.
The films have led to a large year on year growth in fundraising.
Isabel Campbell & Jevon O’Neill
Post Production & Grade
Art Dept & Costume Lead