Puffin Books wanted to create a Christmas film to demonstrate how books are the perfect gift to inspire children’s imaginations, increasing sales during this key trading period.
We came up with the concept of filming five children from Puffin’s key audience age groups enjoying a book from their collection, showing that reading inspires children’s imaginations and curiosity about the world. We created animations that align with Puffin’s brand and house style, using space rockets, dinosaurs and aeroplanes. Our films were integrated into a successful campaign to increase sales of Puffin Books at Christmas.
Design & Production