UK Health Security Agency
UK Health Security Agency
Let’s cook! recipe films.

The Brief

We work regularly on campaigns for the UK Health Security Agency’s Change4Life and Start4Life programmes, so were well placed to help the organisation launch its Let’s Cook! initiative. We were commissioned to bring eight recipes to life in a way that would encourage and inspire parents to cook healthy meals with their children.

 

The films

For this campaign we moved away from traditional top-down recipe video production and filmed real families in a real kitchen, highlighting the pleasure of cooking and eating together.

We were involved in all aspects of the campaign, from recipe creation to casting, location sourcing, scripting and storyboarding. Our Home Economist, Food Stylist and Director worked together to ensure the recipes were easy to follow, healthy and delicious.

Filming on an ARRI Alexa, we created a series of films that are instructive yet fun, and show families accessible and achievable ways to enjoy healthy meals together.

The film crewshoot top down ingredients for the film
Filming recipes on location with our family

Client
Public Health England

Director
Dave Miller

Design & Production
Nutmeg Productions

DOP
Andrew Mickleburgh

Camera
Pete Bateman

Home Economist & Food Stylist
Rebecca Woods

Post Production
Leif Phelps

Graphics
Max Cecchini

Families
Adam, Eden & Raffi and Shakila, Mila & Tyler