London Cycling Campaign

The London Cycling Campaign wanted a series of short films to help promote their aims in the run up to the London Mayoral Election. The films needed to raise awareness and encourage people to email mayoral candidates demanding they work to reduce London’s carbon emissions.

We created a look and feel based on the circle of bicycle wheel to make a series of dynamic animations highlighting the various issues in the LCC campaign. Each of the films was created in a variety of social media formats, appearing on different platforms in the pre-election period.