Florence & Roy

3.5 million older adults live alone and Age UK asked us to create a campaign film to highlight the telephone service they run helping older people feel less alone.

We combined photography and film in the campaign, spending time with both Florence and Roy and creating a series of personal stories that are emotional and impactful. The campaign was shared via various platforms: social media, mail outs and the Age UK website, creating a powerful campaign with multi-platform reach.