Takeda Pharmaceuticals, a world leader in oncology treatments, wanted a series of films to introduce their therapeutics to a wider international medical market.
Clinicians’ from around the world provided anonymous case studies of patients in their clinics and healthcare systems.
The film project is an on going one as the clinicians are filmed around the world delivering the case study on film.
As the film project was to be filmed in different studios around the world we decided that shooting on a black background would give the films a consistent look and feel we could replicate wherever our film crew were.
We created an interactive graphics palette that matched the clients brand guidelines and made the films more dynamic. The graphics visually reinforce the clinicians key message to the viewer and give a consistency to the films whatever market they are based in.
The films took our teams all over the world from Oxford to Orlando. They are a key part of Takeda’s collateral in both the Americas, Asia and Europe.