Puffin Books
Puffin Books
Empathy Day: Promotional Film

The Brief

Puffin Books needed a promotional film to highlight their partnership with Empathy Lab and the campaign about the power of books to help teach children empathy. Their title feature was R. J. Palacio’s Wonder. The films needed to inspire parents to introduce their kids to reading.

The Films

Inspired by the success of Channel 4’s Secret Life of 4 Year Olds we ran a full day of immersive workshops with kids. Our costume designer created costumes for key characters from a huge range of books in the Puffin collection.

We worked with a specialist children’s Theatre Practitioner to devise and lead drama games that allowed the children to take on the role of different characters. A literal interpretation of “Walking in their shoes”. We documented the process and interview the kids on their experience to create a fun, playful, shareable social media film.

Puffin Books

Harry Chambers

Andrew Mickleburgh

Design & Production
Nutmeg Productions

Post Production
Pete Ansell

Max Cecchini