The Royal College of Nursing was celebrating its 150th anniversary and wanted a film to mark the occasion and thank nurses up and down the country for the invaluable contribution they make to public life.
Our concept was simple: to go out and about with a camera crew and ask the public how nurses have made a difference to them. As well as the general public, we also met staff and patients at King’s College Hospital Trust. We captured some wonderful feedback over a few sunny days, editing it to create a montage of ‘thankyous’ from a diverse group of people. The film was published on social media a week before Nurses’ Day, reaching over 1.6 million views in the first 72 hours, and was shared widely across social platforms.
Royal College of Nursing