RCN wanted to celebrate 150 years of the college’s foundation and to thank nurses for the contribution they have made to us all. Our concept was simple – to go out and about with a camera crew and ask the public how nurses had made a difference to them.
People were very grateful for the positive impact nurses had had on them or their loved ones and were only too pleased to share. As well as the general public, we also met staff and patients at King’s College Hospital trust.
After capturing all the positive feedback over a few sunny days we took the footage back to our edit suite and put together a montage of a really diverse group of people all saying thank you to nurses.
The film was published on social media a week before Nurses Day and had over 1.6 million views in the first 72 hours and was shared widely across social media.
Royal College of Nursing