Centre for Cities
Centre for Cities
Campaign Film

The Brief

Centre for Cities needed a corporate video production company to produce a short, punchy campaign animation that would clearly explain why cities are so important to the economy. It needed to communicate loads of data and statistics quickly, and in a way that would be memorable.

The Film

We developed their existing brand style into animated graphics and icons. We took a fast-paced animation style with lots of movements and transitions inspired by the feel of UK city life. We used a combination of graphic text and icons to hi-light key facts so they would stick in the audience’s mind and weaved in humour to keep the topic engaging. Our sound designer tied everything together with a rich soundscape of click, ticks, cheers, and bells to create a vivid depiction of cities and their potential.

Client
Centre for Cities

Director
Harry Chambers

Illustration & Animation
Max Cecchini

Design & Production
Nutmeg Productions

Post Production & Sound
Leif Phelps