Centre for Cities needed a corporate video production company to produce a short, punchy campaign animation that would clearly explain why cities are so important to the economy. It needed to communicate loads of data and statistics quickly, and in a way that would be memorable.
We developed their existing brand style into animated graphics and icons. We took a fast-paced animation style with lots of movements and transitions inspired by the feel of UK city life. We used a combination of graphic text and icons to hi-light key facts so they would stick in the audience’s mind and weaved in humour to keep the topic engaging. Our sound designer tied everything together with a rich soundscape of click, ticks, cheers, and bells to create a vivid depiction of cities and their potential.
Centre for Cities
Illustration & Animation
Design & Production
Post Production & Sound