Age UK wanted a charity video production company to produce a fully integrated charity films campaign for their Christmas fundraising effort, focused on the increased impact of loneliness at Christmas during Covid-19.
We navigated the strict end of 2020 Covid-19 restrictions to capture the stories of three different beneficiaries of Age UK. We used a live link monitor to allow the client to follow the details of the shoot from a Covid safe distance.
The project involved still photography and film. Each contributor’s story was told for distribution through Video on Demand, Instagram, Facebook, mail outs, and for hosting on the Age UK website. The result was a sensitive, impactful series with massive multi-platform reach.
Arthur London/Age UK