Age UK required a charity video production company to create a fully integrated advertising campaign to support their Christmas fundraising efforts, focused on the increased impact of loneliness at Christmas during the Covid-19 pandemic.
We navigated the difficulties of filming under Covid-19 restrictions at the end of 2020 to capture the stories of three individuals who have benefited from Age UK’s support. We used a live link monitor so our client could follow the shoot remotely and see the project coming together from a safe distance.
We combined photography and film in the campaign, creating a series of personal stories that are both sensitive and impactful. The campaign was shared via various platforms: Video on Demand, social media, mail outs and the Age UK website, creating a powerful campaign with multi-platform reach.
Arthur London/Age UK