Hungry to be Heard viral campaign

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The campaign has won Communique Awards 2009‚ under the category Best Use of New Media.

What do you get when you mix hospital mealtimes and heavyweight bouncers? You get seriously protected mealtimes‚ that’s what! You also get Age Concern’s comedy-packed viral campaign aimed at tackling the problem of malnutrition among older patients in hospitals.

With the help of some of the UK's top comic talent‚ including Steve Mangan from Channel 4's popular Green Wing series‚ we have launched a series of short video clips that show how simple solutions – like red trays and protected mealtimes – can help improve nutritional standards on the wards. In one of the clips‚ Steve Mangan plays a doctor‚ who tries unsuccessfully to disrupt an older person’s mealtime – think Mr Bean crossed with Mission Impossible!

Viral marketing can be very successful at spreading the message. It is basically "word of mouth" on the internet. Correctly seeded it is a remarkably fast and cost effective method of marketing. We will help you create a memorable imaginative and inspiring message, which, with one click, will be delivered to your target audience.

Forrester Research described "Viral advertising is a more effective way of engagingcustomers than many other forms of advertising". People engage in viral marketing unlike traditional passive advertising. "Consumers are getting more annoyed with advertising, but less so with viral marketing, and consumers who like to exchange viral messages also have a higher appreciation of advertising in general. Marketers can improve general ad campaign targeting and results by "pre-seeding" it with a viral campaign".